The Doctor Rewriting Healthcare Incentives | Brandon Alleman on America’s Irrational Health System
Instead of chasing prestige, Dr. Alleman chose family medicine to reinvent care. He launched Antioch Med in Wichita, Kansas, where patients pay a monthly membership—priced like a Costco subscription—for full physician access, deeply discounted labs and medications, and care not defined by billing codes.
Episode Summary
Dr. Brandon Alleman did something most physicians won't: he walked away from the insurance system entirely. His Direct Primary Care model at Antioch Med in Wichita charges patients roughly what they'd pay for a Costco membership — and in return, they get unlimited same-day access, 90-minute appointments, medications at near-cost, and a physician who actually knows them. In this episode, he explains why the current fee-for-service model is fundamentally broken, how DPC aligns doctor and patient incentives, and what it would look like if this model scaled across the country.
People Mentioned
Books & Resources Mentioned
About the Guest
Dr. Brandon Alleman
Founder, Antioch Med · Direct Primary Care Physician, Wichita, Kansas
Dr. Brandon Alleman is a board-certified family medicine physician and founder of Antioch Med, a Direct Primary Care (DPC) practice in Wichita, Kansas. Rather than chasing a hospital salary or specialty prestige, he built a practice on a radically simple premise: patients pay a low monthly membership fee and get unlimited access to their doctor, deeply discounted labs and medications, and care that isn't governed by billing codes. His model is a direct challenge to the insurance-driven logic of American medicine — and it's working.